Business Benchmarks

At the 2017 ATCE, top executives from inside and outside the upstream business discuss how they are delivering a sustainable future.

Marketing communications occupies an important position in the oil and gas industry. In an industry currently in transformation, promoting brand awareness and defining and conveying differentiators in a crowded marketplace is critical.

The industry is facing one of the toughest challenges of its lifetime, but exploration and production companies are slowly and steadily adapting to the new changes.

NOV CEO Clay Williams talks about his experiences managing business challenges and opportunities, thoughts on product development and M&A activity, and his opinion on where the oil and gas industry is going in the future.

With more than 60% of oil and 80% of gas production coming from non-OPEC nations, and US shale production proving to be resilient, OPEC's influence on oil markets may decrease but it's role in market dynamics is still important.

There are numerous career paths available within the midstream sector due to the very diverse nature of the systems involved. There are avenues for virtually all engineering disciplines and the opportunity for cross-training and advancement is tremendous.