The SPE Bandung Institute of Technology Student Chapter (SPE ITB) is ushering in a new era with a rebranding that includes the official soft launch of both a revamped website and a brand-new magazine. This initiative offers all student members free access to fresh, engaging content designed to inspire and inform.
With this dual release, the chapter invites readers to explore its dynamic digital platform and discover the hard work and creativity that has gone into shaping this next phase. The magazine and website aim to not only celebrate past achievements but also foster collaboration and growth among student chapters moving forward.
SPE ITB Student Chapter President, Ibnu Hafiz Satria, sat down with TWA to share the motivation behind the rebranding and how it sparked a new form of collaboration within the chapter.
TWA: What inspired the SPE ITB SC to create a magazine and website?
IS: The idea to create a magazine and website came from our shared concern about the lack of a formal platform to showcase the hard work and achievements of the SPE Bandung Institute of Technology Student Chapter (SPE ITB SC) 2024-2025. While we actively post on mainstream platforms like Instagram and LinkedIn, we realized that not everyone—especially professionals in the industry and academic staff—engages with these platforms. As a result, it was often difficult to explain the scale and impact of our programs over the past year in a clear and lasting way.
That’s why, in our final semester before graduation, the SPE ITB SC Board of Directors decided to compile a comprehensive magazine titled “SPE ITB SC 2024/2025: One Year in Motion, A Journey of Growth and Impact” and build an integrated website. These serve not only as a legacy and final report of our term, but also as a reflection of our values and dedication.
Our motivation was also fueled by the fact that our chapter had not received the SPE Presidential Award for Outstanding Student Chapter for the past 2 years. As someone who has been part of this organization since 2021, I knew how impactful our programs were, but without proper documentation, others couldn’t truly see that. Through this initiative, we hope to reach a broader audience, inspire other chapters, and restore the recognition our chapter once proudly held, especially in the category of technical dissemination and professional development.
TWA: How did the SC collaborate among its members to ensure the initiative was successful?
IS: When the idea of creating a magazine and website was first proposed in January 2025, it became my personal responsibility as president to align everyone’s vision and communicate why this initiative truly mattered. I emphasized that these two deliverables would not only benefit us moving forward, but could also inspire others beyond our chapter. We held several meetings with members and the SPE ITB SC Board of Directors to develop the framework and begin the writing process. I also practiced leading by example—sharing drafts of my own writing first to spark ideas and encourage others.
One of the motivational quotes I often shared came from renowned Indonesian author, Pramoedya Ananta Toer: “A person may be as smart as the sky is high, but if they don’t write, they will vanish from society and history. Writing is working for eternity.”
Thanks to the commitment of our more than 1,500 members and officers, each of our 91 programs this year was executed with full engagement and followed by a detailed program report covering objectives, challenges, learnings, and suggestions for improvement. These reports were written by the person in charge of each event, meaning that each of our 83 officers contributed at least once, resulting in rich and diverse content.
These collective contributions were later compiled and transformed into a magazine and website by our marketing department which comprises students from visual communication design and informatics engineering. This beautiful cross-background collaboration became the secret recipe behind the success of our entire year.
TWA: What advice do you have for other student chapters that may be interested in rebranding?
IS: For student chapters planning to enhance their branding, start by understanding your core identity. From there, you can begin building a visual and communication strategy that aligns with it. For example, SPE ITB SC has a distinct color identity rooted in our origins: brown was formed by combining orange (the color of ITB’s petroleum engineering department) and blue (the color of SPE). This unique identity has always been a source of pride for us and is embodied in our slogan, #EclatwithPRIDE—which stands for Excellence Built on Professionalism, Relevance, Inclusivity, Distinction, and Excellence.
Once you’ve established a strong foundation, don’t be afraid to innovate. Innovation can come through new programs or fresh visual design. This year, we took a bold step by adopting a more vibrant and welcoming design that looks different from the typical rigid look of professional organizations. The goal was to reshape perceptions and show that the oil and gas industry can be sustainable, inclusive, and full of positive energy.
When you’re ready to go public, invest in accessible platforms to showcase your work. We highly recommend publishing a magazine and creating a dedicated website. These tools ensure your branding efforts reach broader audiences, not just those active on social media.
Lastly, consistency is key. Keep the momentum alive by sharing your work through official university pages, magazines, or media partnerships. And above all, nurture strong internal bonds within your team. A strong team bond built through shared moments outside of work is what makes your organization’s branding feel real and inspiring.
TWA: What standout activities or content are most proudly featured in the One Year in Motion magazine?
IS: The magazine captures the complete journey of our #EclatwithPRIDE tenure. It opens with a foreword by ITB Professor Ir. Asep Kurnia Permadi, MSc, PhD—our faculty advisor and the founder of SPE ITB SC in 1989. After an introduction to SPE, the magazine reviews our year’s accomplishments, including sponsorships from four oil and gas companies, engagement with 32 professionals from 17 different companies, and participation from over 2,600 individuals across 91 programs.
The magazine also highlights 22 delegation teams that proudly represented the university in national and international competitions. Featured stories include our PetroBowl team competing in Vietnam, two students winning a technical paper contest in Perth, and the inspiring journey of SPE ITB SC member Samuel Dacosta Lubis at SPE ATCE in New Orleans.
Among the most detailed and highlighted content is the story of our flagship programs—SPE ITB Techno x RFD and Joint Technical Guest Lecture x NESR—featured on pages 32 and 33 of the magazine. The Techno event was a 2-day tNavigator training, paired with a software donation ceremony valued at over $60 million. NESR brought 40 of their employees to campus for mentoring and a rare live demonstration of a wireline logging truck.
The magazine closes with highlights from IPFEST 2025, Indonesia’s largest student-led oil and gas festival, co-hosted with HMTM “PATRA” ITB and IATMI SM ITB, showcasing eight competitions and eight vibrant pre- and post-events.
TWA: When was the magazine and website officially launched? What features are available on the newly launched SPE ITB SC website?
IS: The magazine and website were officially launched together on 21 April 2025 through Instagram, LinkedIn, and SPE Connect. Both are accessible at https://speitbsc.org. Web visitors are first welcomed by an interactive 112-page digital magazine that simulates the experience of flipping through a physical copy.
The website also features an “About Us” section, which outlines our core values, vision and mission, and introduces the current Board of Directors. The “Gallery” tab is integrated with Instagram and showcases highlight photos and video snippets from our key programs.
To promote inclusivity and transparency, the “Join Us” page provides a step-by-step guide on how to register or renew membership, ensuring that anyone interested in joining SPE ITB SC can do so easily.
As a token of appreciation to our sponsors, we’ve dedicated a section featuring profiles and videos from our partner companies: Rock Flow Dynamics, PT Saka Energi Indonesia, PT Pertamina EP Cepu Field, and PT OBM Drilchem, Tbk.
Finally, for collaboration proposals or general inquiries, the “Contact Us” form allows messages to be sent directly to our official organizational email.
The SPE ITB SC is sponsored by the SPE Java Indonesia Section.