This paper demonstrates the critical need to use the latest communication innovations and techniques to reach the hearts and minds of audiences exposed daily to high-quality, high-definition media serving a variety of social groups. Communications surrounding health, safety, and envirnoment (HSE) topics increasingly are required to meet technical and social expectations if they are to be effective. The paper describes the implementation of a film that serves as the core of a dropped-object-reduction campaign, and the effect that such media has on its audience.
Development
Following several high-potential-hazard incidents in which dropped objects were involved, the operator’s offshore division moved to reduce, if not eliminate, this trend. The operator had already implemented dropped-object avoidance as a pillar of internal safety rules.
