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Wintershall Dea set out to demystify digital for engineers with an informal network of staff experts who help fill the gaps in this new way of doing things and have a focus on maximizing the return on problems previously solved.
Digital data startups face many hazards, from potential customers unwilling to share data to buyers who just do not see the payoff in what they are selling.
The oil industry’s rush to capitalize on digital change has scrambled relations with service providers big and small, giving the oil companies a greater say in the process.
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