In February 2024, SPE fielded a survey to all professional and student members and recent former members. A record 9,706 assessments were completed—the highest participation across any of SPE’s previous membership surveys.
“We greatly appreciate how many members participated in this year’s survey and provided honest and thorough feedback. Knowing where our members and customers gain value from SPE, including its products and services, is critical to ensure the SPE Board of Directors and staff leadership make informed decisions about its future,” said Terry Palisch, 2024 SPE President.
Members from around the world and all age groups participated, representing a diverse set of feedback. Approximately 67% of responses were from outside North America. Sixty-six percent were professionals, 24% were students, and 9% were lifetime members.
The survey provided insights into the awareness, usage, and satisfaction with SPE and its offerings. It also analyzed the strategic areas that drive member value.
The survey revealed strong engagement and deep commitment to the organization. Members appreciate SPE's offerings, such as JPT, sections, and events, highlighting the positive effects of knowledge sharing and connecting with others. Members also value volunteer opportunities that are inclusive and provide personal development and recognition.
SPE is equally committed to addressing member concerns, such as the cost of offerings and membership, alongside a desire for more personalized communication, to ensure that every member feels included and informed.
This feedback is instrumental as SPE continues to adapt and serve its diverse membership effectively, fostering a supportive environment for current professionals and the next generation.
Highlights From the Survey Results
Responses to the survey in most cases mirrored SPE’s member representation by region and membership type. Exceptions included a lower response rate for the Middle East region and a lower response rate for student members.
On average, respondents were aware of and using just 35% of SPE member offerings. This data, alongside the analysis of what members value, will help SPE prioritize and improve its most highly valued offerings.
Among those aware of and who have used member offerings, the satisfaction results range from 84 to 79%—consistent with past years’ member surveys.
While the awareness and usage of member offerings shifted between student and professional respondents, their top 5 and bottom 5 lists were largely consistent.
Value was measured using responses to eight strategic areas to generate a Member Value Index. A 2023 review of 245 papers found companies perform better across a variety of outcomes (e.g., sales, cash flow) if they increase customer value.
SPE’s score of 77 was benchmarked against other societies and B2B companies. Benchmarks ranged from 72 to 81, indicating that SPE has room for improvement. This score will become SPE’s baseline to measure progress.
More than 7,700 open-ended comments were received. Machine learning was utilized to identify common themes among the responses. The results were a diverse range of constructive feedback on member benefits, new opportunities, and suggestions for improvement, demonstrating members' commitment to SPE.
The full survey results have been shared with the SPE Board of Directors and staff leadership. Board members will begin deeper discussions into identifying priorities that support member value at their next meeting in July. SPE will continue to keep members informed of the progress.