Ralph L. Keeney

Ralph L. Keeney is a research professor of decision sciences at the Fuqua School of Business of Duke University and a private consultant located in San Francisco, California. He is a decision and risk analyst and a member of the National Academy of Engineering. A recent book, Smart Choices, coauthored with J.S. Hammond and H. Raiffa, has been translated into 18 languages. He is also the author of Value-Focused Thinking.