public perception

Our industry’s reputation won’t be rebuilt through campaigns—it will be rebuilt through conversation. This column explores how the “20/60/20 Rule” can guide us to focus on the majority who simply want to understand what we do, and why facts alone aren’t enough to change minds.

Jennifer Miskimins shares her vision for the year ahead—rooted in SPE’s new tagline, “Solutions. People. Energy.”—and outlines how the Society can meet growing global energy needs, support members, and shape the industry’s future.

Marshall Watson, SPE member, professor, and chair of the petroleum engineering department at Texas Tech, helped train the crew of Paramount’s new series "Landman" to portray the industry authentically.

The energy industry faces a shortage of skilled professionals, and high salaries aren’t enough to attract new talent. We need to show how careers in this field offer meaning and stability, with transferable skills across energy sectors.

Industry professionals can use the 20/60/20 approach to recruit those most likely to be won over to oil and gas.

SPE President Terry Palisch is joined by Paige McCown, SPE senior manager of communication and energy education, to discuss how members can improve the industry’s public image.

ExxonMobil and Aramco CEOs talk molecules, electrons, and the need to "abandon the fantasy of phasing out oil and gas" at the "Super Bowl of Energy" in Houston.

Oil demand is a "growth story" as fuel demand shifts internationally, said Rice University's Kenneth Medlock at the recent SPE/IADC International Drilling Conference and Exhibition.

Panelists from energy companies around the globe gathered to share their personal and company’s experiences in community engagement.

Operators have increased stakeholder engagement by participating in proactive and continued communication with relevant stakeholders, which has led to positive unintended outcomes for operators, communities, and regulators.