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Analytics is a key untapped transformational lever that will drive a meaningful impact in the short-term and a core competitive advantage for companies in the long term.
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As current sources of competitive advantage erode and new ones emerge, perhaps the only constant in a highly uncertain world is the criticality of good talent for success. Upskilling the workforce for analytics, therefore, needs to be a one of the top priorities as we sail unchartered waters.
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A bearish future prospect and the digital transformation of the industry are forcing oilfield service companies to restructure their service delivery accountability and improve the interfaces between software and traditional segments.